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Brand Concept

The brand concept is RealMode & Rock. Edgy mode fashion for adults that incorporates designs inspired by the world of rock music into everyday scenes. It is a brand for adults who want to value their individuality rather than trends, even as they age. Focusing on MADE IN JAPAN, we offer sophisticated styles that can be used for a long time with a focus on quality.

BRAND STORY

The strength to wear what you want to wear freely regardless of age, gender, or life stage. The brand name ADDIXY is based on the brand theme of "Addictive (ADDICT) stimulation for everyday life" with a high-quality elegance that does not feel uncomfortable even when worn by adults and a hard design with a rock spirit.

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